Escencia
Well-Being Lodge
We stopped and realized, a new reality exists!
Today’s reality is one where disconnecting means reconnecting with oneself. Where slowing down allows us to once again retake control of the rhythm of our lives. Purposeful and curated, our minds yearn a return to high-quality basics. Its not the scenery you miss by going too fast, you also miss the sense of where you are going and why.
Where have we found
an opportunity
Background
IN THE LAST FEW YEARS, THE WELLNESS INDUSTRY HAS REACHED 4.5 TRILLION DOLLARS AT A GLOBAL LEVEL.
This is made up by several complimentary industries that contribute to this growth: health and beauty, healthy nutrition, personal care, spa, and alternative medicine, among others.
639 billion dollars
have been contributed by
wellness tourism.
In 2017
830 million
trips were performed to
wellness destinations.
Double
the growth
rate of
traditional tourism
Annual growth
between
2015 and 2017
of 70 million trips.
These trips are performed by middle-class individuals who have a special interest in adopting the wellness lifestyle.
An unrealized business opportunity is discovered once it is understood that growth is expected despite the 2020 contingency, of 6.4% in general tourism compared to cellness growth of 7.5% for 2022.
Wellness tourism has been growing on an annual basis at 7.5% vs 6.4% attributed to general tourism. This increase is attributable to a shift in consumer preference and a desire for wellness tourism. With a steady rate expected going forward, investing in wellness industry today is a great opportunity.
The wellness traveler spends 50% more that the average traveler, increasing the overall revenue per stay per guest…
Predominately driven by the increase in Wellness touring
the Aesthetics and Cosmetics
5.4% in 2019
in Latin America
Colombia is the 4th country in Latin America with the most cosmetic procedures.